Professional Profile

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* 20 years of professional experience, +10 years of experience in the Lingerie business.

* Digital Transformation of Fashion Business Processes

* Product Lifecycle Management

* Experience in Europe, Brazil, and the US, having worked in various Fashion segments, for major brands.

* Fashion designer graduated with a Master of Arts in Fashion and Textiles from the University of the Arts in Berlin, Vivienne Westwood student.

   > Design and product development from the sketch to the sales sample, for retail and wholesale.

> Extensive experience researching and developing raw materials and supplies, mainly lace and stretch or compressive fabrics.

> Purchase and development of Designs for Fabric Prints.

> Monitoring of fittings and intensive cooperation with the Pattern Engineering department.

> Monitoring of castings and photos for sales material and campaigns.

> Training for the internal sales team, franchisees, sales representatives, and the sales forces of stores and wholesale customers, in-store or on sales conventions.

> sales service experience with multi-brand customers at sales fairs (Salão Moda Brasil).

> Content creation for training and sales material, specialized interviews, and for the fashion media.

> Suggestion of the product display in shop windows.

> International research trips for Product and VM trends.

> Intensive support to Production, Purchasing, Marketing, Sales Departments, and Customer Services.

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