Professional Profile

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* Head of Design responsible for the creation of lingerie, shapewear and fashion products

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* 20 years professional experience, +10 years experience in the Lingerie business.

* Digital Transformation of Fashion Business Processes

 

* Fashion designer graduated as a Master of Arts in Fashion and Textiles from the University of the Arts in Berlin, Vivienne Westwood student.

 

* Experience in Europe and Brazil in various Fashion segments, having worked for major brands, living in Brazil since 2004:

   > responsible for the design and product development from the sketch to the sales sample, for retail and wholesale.

   > extensive experience in the development and research of raw materials and supplies, mainly of lace and stretch fabrics.

   > purchase and development of Designs for Fabric Prints.

   > monitoring of fittings and intensive cooperation with the Pattern engineering department.

   > monitoring of castings and photos for sales material and campaigns.

   > trainings for the internal sales team, as well as franchisees, sales representatives and the sales forces of our own stores and our wholesale customers, in store or on sales conventions.

   > sales service experience with multi-brand customers at sales fairs (Salão Moda Brasil).

   > content creation for: training and sales material, specialised interviews and for the fashion media.

   > suggestion of the product display in shop windows.

   > international research trips for Product and VM trends.

   > intensive support to Production, Purchasing, Marketing, Sales Departments and Customer Services.